Your website is the hub for all of your business information, products and services, and how to contact to make a sale for your business. It's highly important to track how users engage with your website to understand if your CTA (call to actions) are working and what they are spending time on your site doing.

In a changing world of social media algorithms, content that performs well or under performs, and platforms that are trending, tracking those stats is incredibly important as to know what sticks and what doesn't. 

Email marketing is the #1 way to market your business for converting fans into customers. Tracking the data of what emails are opened and clicked on is important on how you know what to send next. Between open rates, click rates, time of day to send, and much more, you will track all of that in this template!