On today’s episode of The Render Podcast, we are talking about personalities and how to appropriately hire for your team. How do you understand the difference between personalities and how to make the right hiring decisions? Now you may be wondering why we have an entire podcast episode about this and asking yourself why is this important. 

When you have a small business, ensuring that your team members are in the roles that their personalities best fit is going to be in your favor. Fitting the right team member in the right role, for how they communicate, is only going to prove to be beneficial for the business. Join us on today’s episode for more!

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Segment 1: The Basics of Personality Assessment

How do you define who will fit in what role best in your business? We get it, you do the interview process, you get to know them, but now where do they get placed in the office to fit their job role and perform well? We want this position to be great for everyone and not only be a good fit for the sales it will bring in. Having the right person in the right role is key to your success and to continue growing the business. The most common way to assess a personality and where that person may fit best is with a personality assessment tool such as Enneagram or DISC. Here are the differences and what they mean! 

— ENNEAGRAM

1. The Reformer (rational, idealistic, perfectionist)
2. The Helper (Caring, people pleasing, generous)
3. The Achiever (Success oriented, driven, image-conscious)
4. The Individualist (Sensitive, Expressive, Feeler)
5. The Investigator (Perceptive, Innovative, Secretive)
6. The Loyalist (Engaging, responsible, anxious)
7. The Enthusiast (Busy, Fun-loving, adventurous)
8. The Challenger (Powerful, decisive, confrontational)
9. The Peacemaker (Easygoing, Reassuring, complacent)

You can also learn more on the Enneagram Instagram!

— DISC

1. D — Dominance (direct, results-oriented, firm) These are enneagram 1’s or 3s 
2. I — Influence (Outgoing, Enthusiastic, Lively) These are enneagram 3’s or 6s or 7s
3. S — S – Steadiness (Even-tempered, Patient, Tactful) These are also Enneagram 2s or 4s or 9s
4. C — Conscientious (Analytical, Reserved, Systematic) The enneagram numbers that align are the 5’s or 8’s or 9’s

Sit down with your team or new hire and talk about the strengths and weaknesses of these assessments, learn about who they are, and where they might fit best. The DISC can be more geared toward business-driven results and these may fit better than the Enneagram test. Discuss the strengths in depth and make sure that you are building your business and the foundation by placing the employees where they best fit.

Segment 2: The Four Major Personality Types

DISC in the Workplace — this DISC approach may look a little different than the DISC we talked about above. This one that is referenced from Truity is more so about how to fit your team more in the business.

D – Drive — goal-oriented, ambitious, takes charge, makes decisions

I – Influence — inspire and persuade others, energetic, outgoing, warm

S – Support — helpful, caring, looking for ways to assist, kind, humble 

C – Clarity — systematical, precise, keeps everything together

It is so important how you know where these people fit in your business because this can help lead your marketing and sales. The communication, the way they fulfill sales orders, and the way they move in their processes are so important. The communication tools of your team member aligning with your product or your business is invaluable when making the sale. You can also take a guess on what their personality type may be, and you can get ahead of the game. 

Segment 3: Assessing and Adapting to Your Team’s Personalities

This next paragraph has resources from truity.com and talks about the DISC from a different perspective. The DISC can adapt You want your sales team members to show that they can adapt to the different personality types when working with clients. You want your operations team to be able to adapt their mindset like a quick thinker and can change gears on a whim when needed. Your marketing team, you want that person or team to have a bit of a creative mind but also be able to adapt and learn new techniques or the ever-changing qualities when it comes to social media marketing. Having a dominance in one of the DISC factors is good to lean into, and have your support beside you. Look at the differing support types and make sure that there are a few on each type. 

Segment 4: Selling to Clients with Different Personalities

So how do you actually sell to different personality types? The key is understanding that person and what they need from you to make that decision. How we all make a buying decision is different from the next, but it is important to understand the difference between personality types for your marketing and how that will ultimately affect whether you get the sale or not. The language, products, and services all matter. When you do the work to make sure that those factors are understood, you will be successful at making a sale. You have people who are looking to purchase something based on them having done their research and are ready to move forward. The influence of a sale can come off as you are the sales associate who can talk to a customer who has a vision, and you have to make sure that vision and dream come true. Your support clients will be the ones who are relatable and will connect with you. They are personable and want to feel like they have a place of belonging. The last part of the types of personalities to learn to sell to are the analytical clients who require additional information or clarity. These clients are the ones who need just a little more assistance with all of the details before they actually make a sale.

We hope that after listening to today’s episode and catching up on the blog that you are leaving here actually understand the different personality types. How you survive as a business relies heavily on understanding people, understanding how sales, marketing, and operations work, as well as how you navigate each conversation. You want to turn those conversations into numbers and have those conversion rates that show in the business. 

We hope that you loved today’s episode and learned some key factors in how to close a sale by learning how to talk and communicate with the different personality types. As always, thank you for being here and we will see ya soon! 

Joyfully,

Raven Scott | Podcast & Marketing Coordinator