This week Cam sat down with guest Laura Eigel and talked about the importance of having values and how instilling them within your personal life as well as your business can make a huge difference in setting yourself up for success. Laura Eigel is the Founder of The Catch Group, a Leadership and Coaching Firm helping women accelerate into the C Suite, the Host of You Belong in the C Suite Podcast, and the Author of the book Values First. With more than 20 years of experience in HR and throughout her career, she built leadership in others to help them align with their personal values of growth and development. Laura is an achiever at heart and an advocate for others but felt a misalignment for her calling, so she left her corporate job and began offering individual coaching, group coaching, and consulting with companies.
Establishing values, personally and professionally, not only allows you to set yourself up for success in your personal goals but also in your career and business. When creating your core values, think of how these will guide you during your best times and help navigate you through your hardest times. Establishing these ahead of time will certainly come in handy when you do realize you need them. Think of core values as the foundation and the confidence in your road map and let’s use the global shutdown of 2020 as an example. When events all over the world were being canceled, or postponed, and we were all scrambling to adjust to a new plan, having values instilled trust and confidence that we could do it and we will make it. Leaning on what we know to be true to our company led us as a guide during that difficult time and allowed us to continue pressing on.
What do your values mean to you while they are in action and your company’s behavior? Do they truly align with how you want your company to run when you are not there? That is the importance of having core values. As the leader or support role, you simply cannot always be at every event or in every interpersonal interaction. Having these values in place allows you to rely on your team to adequately lead as an example of your company’s values and accurately represent your culture.
When determining and figuring out your core values, weigh the differences between the words on the walls vs. what is ingrained into your company culture and team. We encourage you to take some time to sit down with a pen and paper and begin writing down what is important to you and what you wish to instill into your company to maintain longevity. Make sure you understand what they mean, how you can support the values, how your team navigates utilizing the values, as well as the clients or brands you are doing business with.
Acronym of V.A.L.U.E.S
V – Values First
Where you identify the values.
A – Audit Times
Am I living up to it, where am I, and where are the gaps?
L – Life Boundaries
Where do I need to put some boundaries personally or potentially in the organization?
U – Uplifting Others
Modeling these behaviors and allowing others permission to live their values.
E – Experiencing Conflict
Using your values as the foundation to go back to when you do experience conflict in the marketplace or individual relationships or team dynamics.
S – Sustaining Values
How do we set ourselves up for success so this isn’t a one-and-done thing, but that we are living our values for the long haul?
When thinking about your values, think about how these are the people, or clients, that you want to attract and retain.
Ask yourself these two questions:
1. Think about a time when you were at your best. Who was there? What did you feel?
2. Think about a time when you knew in your gut that something was off. What did you feel?
Using these two practices and questions will help guide you to reevaluate these situations and discover words and/or ideas for your values. Use these two questions as the framework to gain clarity on your core values, personally and professionally. At The Render Co. we make sure to instill our core values into everything we do. We live by these in the workplace and outside of the workplace. We lean into them as the guiding principle to navigate how we are our best selves professionally and personally. Look at what you wish to instill and make a practice in your personal life and sit down with your partner or kids and create a list of guiding points to live by. This not only helps establish everyone’s day-to-day goals but extends a deeper understanding of what is expected and how to lean on these values during the best and worst times.
When your values are established, you might ask yourself next, “How do I put these into practice?” The way you implement these into your business matters. Of course over the years, your team, your products, and services, or even your team may evolve some, but if you lean on your values that can only help guide the evolution. Make an effort to teach your values as soon as a new member joins your team so they can lead by example of what is true to your company. When you teach this from the beginning, this helps you, the leader, understand how everyone and everything is aligning, while also making sure no one on your team is navigating from the values.
As mentioned earlier, a leader cannot always be present but teaching your company’s culture and values lend as a roadmap in how your team communicates and interacts on your behalf. In doing so, this allows you to build trust in your team and anchors you back into that high-functioning leadership that you want your team to have. Establish a personal connection with your team, and make sure that each person is living your company’s values, and being the best versions of themselves.
There is so much more in this week’s podcast so make sure not to miss it! Check out Our Core Values and if you have not already, start working on your company’s core values to set you and your team up for success! Be sure to check out The Render Podcast on Apple and Spotify. Next week we will be talking about Rental Softwares Every Rental Company Wants + Needs. See you then, friends!
Raven Scott | Podcast Manager
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