In today’s episode on The Render Podcast, we are moving into End of Year Planning with two focuses — the physical focus being last week and this week we are looking at the electronic side of your business.
If you listened to last week’s episode, you know that we talked about how you can show up in your business with the physical side being the absolute best. The following departments within your business should always be a work in progress — Operations, Sales, and Marketing. Make it a goal to work on producing the best results in those areas. To end this mini-series and the 2022 Podcast season, join us on today’s episode, and be sure to take some notes!
With this focus being on the electronic side of your business, it is a little easier to have the flexibility of getting this done since you do not have to physically be in one certain space to accomplish these goals. Whether you are in the car waiting on your kids to get out of school or have some downtime at night to get some laptop work done, you can actively work on these things wherever you are and we are excited to share what you can do to help benefit your business.
When it comes to your operations department, we talked about your team making sure that your inventory aligns with what you are offering to your clients. However, what you also need to be sure of is that what you are offering aligns with what is being presented online through your website. We have said it before, but we will say it again. We love GoodShuffle Pro! A lot of event professionals will utilize a plugin or software that connects to your website to show what you have to offer and communicate, electronically, what you can bring together for your clients! This populates with your warehouse team and communicates what items need to be pulled for what order, has all of the details for the order and is beneficial for all parties involved and the moving parts. To help streamline your offerings, work on updating your measurements, colors, sizes, and quantities of items on your website. To tie in your sales department, at least of GoodShuffle, you can have Accessories populate with your sofas or other larger items and show your client how to bring an entire set together.
When you are looking at and going through your inventory, you should also check out your Complex Inventory Items. What is this you ask? These are the items that you cannot just go pick it up, walk away with and it is good. Think about couches, bars, or backdrops. These items will need additional pieces to complete their functionality — sandbags, legs, stands, etc. We are actively working on making sure that these items accurately align with what populates our website and we are setting ourselves up for success when we are onsite at a job. A behind the scenes job, but a super important one.
As mentioned last week, the physical acts in this department are personalized thank you cards, acts of service, and appreciation to give back to those who support your business. Something that you can do electronically is work on your data understanding and working on setting up goals for the new year. Work on two goals — a realistic goal and a stretch goal. Our realistic goal is something that we are not concerned about and we know we can make it happen. Now, we have also set a stretch goal. We have encouraged our team to work on accomplishing what we know is the realistic goal, but we are encouraging our team to work past that to meet some, of what may feel like unreachable, revenue goals.
For this area, learning the analytics behind your marketing, watching your website, and learning about the data from your marketing are so helpful. Did your website have any amazing highs? Or what about any major dips in interactions? Look at when you had the most interactions on your website and hone in on why there was so much traffic — did you run a sale and it was a hit? If so, lean into that for the next year and really maximize your traffic. Checking out your past data and utilizing those numbers to work on beating those numbers and scaling that to an even higher level.
Last but not least, look at the people on your team. Do their roles still make sense with your offerings? Are they a good fit for your business? There may be an opportunity to switch up some roles if not and better piece them into your business. Lean into what your team culture is — what are you bringing to the table in the New Year? Does your team represent your business well? Make sure you are staying up to date with how you want your brand to be shown to others and that it still fits.
We hope that this has been a helpful part two of our End of Year Planning mini-series! We are so thankful for all of your support in 2022 and we are excited to have you follow The Render Podcast in 2023. As always, thank you for being here! Don’t forget to check out The Render Podcast on Apple or Spotify and we hope that you have a Happy New Year!
Raven Scott | Podcast Manager
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