with TJ White & Cam Petty
Introducing the Render Team Series on the Render Podcast!
This week we are continuing a new series designed to help our listeners identify areas of growth in their business while learning different tips and tricks to succeed in key areas. We will be sharing a deeper insight into what the day-to-day tasks and goal setting and achieving look like at our Render HQ.
If you’ve been keeping up with us on our Instagram, you’ve been seeing our “A Day In The Life” reel series. This is us trying to give you another authentic glimpse into how we serve our clients and each other daily.
CAM — TJ, What is the creative team, and who is on it?
TJ — Kaley, Render’s Chief Creative Officer, and myself, the team’s Content Manager make up the creative team. Together we work together to share the Render team and our brand with all of our audiences. It is our job to ensure people know what our team does, what we value, the services we provide, and the way to prioritize our customers.
Kaley is amazing at casting a vision for our social channels, website, lookbooks, and various other marketing platforms. As the content manager for render, I do a lot of content capturing, content creation, and idea-generating. I think our team as a whole is great at coming up with ideas and working together to be innovative with what we are doing and pushing it in our marketing.
CAM — What software or websites do you use or interact with the most?
TJ — Render has primary and secondary platforms we use to connect with our clients and community. The primary platforms we use are Instagram, Pinterest, and Youtube. A ton of potential clients find us through Instagram and Pinterest so we pour into those platforms. Youtube is a great platform for our Rental Biz Academy students to access our material and learn more about our business.
Our goal with every platform we use is to obviously let our audience get to know us and to drive sales, but we really want to point each audience back to our website. That’s where they can see our products, our florals, and our core values.
CAM — How do you stay knowledgeable about trends and tools for social media?
TJ — The easy answer is to just be on social media. Spend time on the platforms you are active on to see what people are doing and what’s doing well. Sounds, challenges, trends, etc. Don’t just get on your company’s Instagram when you need to post something. Even if it’s 5 minutes a day, it’s worth making happen so you can stay up to date with what’s trending.
Additionally, our team uses Planoly which is a software designed to assist in the planning and scheduling of your content to go out on Instagram. Fortunately for us, Planoly researches different social trends and shares their findings as well as different tips and tricks to use when trying to grow your audience or boost your engagement.
CAM — We have a marketing stats template that we use every single month to make educated decisions for the upcoming month’s marketing efforts. How often do you utilize this and what do you specifically look for?
TJ — At minimum twice a month. First, I have to fill it out. When I open the marketing stats template and Google Analytics or Instagram’s insights I’m looking for highlights and setbacks. As I’m filling out the template I’m noting reasons why some days were better than others for posting or website traffic. Additionally, I’m already looking at why a certain post performed better than another. That’s my first time looking at the stats sheet.
The second time is during the monthly marketing meeting. Kaley and I sit down and analyze our analytics to decide what specific strategies need to be updated or added to our current plan for the following month. This helps us stay on top of what type of marketing is working for the company and stop less lucrative projects. We can use that “free time” to generate new and innovative ways to connect with our audiences.
Because we have been using the Marketing Stats Template, we know it forwards and backward! We have figured out how to make it work for us and are familiar with what it’s tracking. Consider buying your’s and making your marketing actually work for you. Also consider checking out the Render Podcast Episode, “Turning Analytics Into Action.”
CAM — The last question we have today for the creative team is about emails! Email marketing has had a lot of trending things going on. There’s been a lot of talk about email marketing, “does it work?” “does it not work?” We have an email list our business uses to reach clients. TJ, what do you feel has been the biggest thing with our email list that has improved our marketing efforts?
TJ — Honestly, just having an email list is such a benefit. A lot of businesses will try to push important messages, sales, or company updates on their social media and think that’s enough. We do that too but we always send out emails for the things we want all of our audience to know.
Think about it. If you’re using Instagram as your main method of communication with your audience, you are at the mercy of Instagram’s algorithm for that message to reach them. I’ve heard as little as 3% of your followers on social media will see your posts. That’s not a lot.
With email communication, you can guarantee that however many people subscribe to your emails will see what you’re sending them. Now it’s your responsibility that it’s catchy enough to get them to engage with it, but they will interact with it in some way.
CAM — To finish our podcast today, I have three questions for you to answer! TJ, what is your favorite memory of working at Render?
TJ — Starting the community table. A couple of weeks ago, a few of our team members started working from our conference table. It’s been fun getting to actually work and talk with my team throughout the shift about our work lives and personal lives.
CAM — What was your favorite event?
TJ — Visit Dallas, a DMC company, hosted a happy hour at On The Levee two weeks ago. I told Cam that week that it was my favorite event to date because of how well it came together! With sponsored events, we get a little more of a say so in the design process too which is always so much fun.
CAM — What is your favorite core value and why?
TJ — This definitely changes from time to time for me but it is currently Plan To Succeed. I’m seeing firsthand how this is working with our current marketing strategy.
We want to ensure you get all the information possible through our podcast episodes. If reading the interview wasn’t enough, click the Apple or Spotify link above to listen to this week’s full episode. Cam and TJ both share insight about different parts of their job at Render relating to the creative team.
If you want to get snapshots of this episode, head over to YouTube to watch them discuss that creative team at Render.
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