Did you know that Pinterest drives traffic to your website and converts browsers into clients? Today’s show is about Pinterest strategies for rental companies! 

Our guest, Julianne Smith, helps creative small businesses throughout the wedding industry who are struggling and confused with their online presence. She is an expert in Pinterest and gives her best tips on how to grow your business on the platform.

Why Rental Companies Should Be On Pinterest

Pinterest is great for rental companies because it’s networking without ever having to leave the house. Most people who are involved in weddings (couples & other vendors) are on Pinterest at some point during the wedding planning journey. Couples use it to find ideas and inspirations and find their vendors. But, more importantly to rental companies is that most wedding planners & designers use Pinterest to gather their ideas and find inspiration for their clients. So, rental companies can quickly & easily target both couplers and designers at the same time.

Pinterest is a “Solutions” Platform

Pinterest is a “solutions” platform, unlike Instagram or TikTok, which are entertainment platforms. This means that the pinner goes onto Pinterest looking for a solution to their problem — What does this venue look like at night? What chairs go best with this linen? Pinterest is a great place for rental companies to show their expertise and share all of their solutions. Everything from their newest products and offerings to FAQ’s. 

What You Need to Know About Pinterest

1. Understand that Pinterest is not social media
2. Pinterest, the platform, doesn’t make or do anything, which means that they need what rental companies (like you!) have — Ideas, inspirations, & solutions
3. Pinterest is the most cost-effective 3rd party marketing platform available to small businesses
4. Just by being in the wedding & event industry, rental companies have more content than they will ever need to be successful on Pinterest

Pinterest Strategies

1. Use all the space that they give you! If there’s a 500 word limit, use it. Pinterest wants you to take advantage of their words in order to push your content. Just like Google, using keywords will help boost your Pinterest post.
2. Try out different formats. The cool thing about Pinterest is that you can test your content! Take one piece of content and try creating an image pin, a graphic pin, and a video pin to see what performs best. Some content may perform better with words and others may not need it.
3. Be specific with your wording, and don’t make it cutesy. Like we said before, Pinterest pulls from your copy to know where to push your content. You have to title your pins and boards like you were the person searching for the pins. For example, let’s say someone searches, “Pink-themed birthday party.” If you have a pink event that you want to share on Pinterest, title the pin just that! This will help your chances of showing up in their search feed.

All and all, Pinterest is a great platform for any business, but especially for rental companies. It’s sure to drive traffic to your website and grow your business. Email juli@juliannesmith.com to learn more about Pinterest for your company.