Did you know that Pinterest drives traffic to your website and converts browsers into clients? Today’s show is about Pinterest strategies for rental companies!
Our guest, Julianne Smith, helps creative small businesses throughout the wedding industry who are struggling and confused with their online presence. She is an expert in Pinterest and gives her best tips on how to grow your business on the platform.
Pinterest is great for rental companies because it’s networking without ever having to leave the house. Most people who are involved in weddings (couples & other vendors) are on Pinterest at some point during the wedding planning journey. Couples use it to find ideas and inspirations and find their vendors. But, more importantly to rental companies is that most wedding planners & designers use Pinterest to gather their ideas and find inspiration for their clients. So, rental companies can quickly & easily target both couplers and designers at the same time.
Pinterest is a “solutions” platform, unlike Instagram or TikTok, which are entertainment platforms. This means that the pinner goes onto Pinterest looking for a solution to their problem — What does this venue look like at night? What chairs go best with this linen? Pinterest is a great place for rental companies to show their expertise and share all of their solutions. Everything from their newest products and offerings to FAQ’s.
All and all, Pinterest is a great platform for any business, but especially for rental companies. It’s sure to drive traffic to your website and grow your business. Email firstname.lastname@example.org to learn more about Pinterest for your company.
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