Hi friends! In today’s episode of The Render Podcast, we are talking about what it takes to create brand awareness in your company. Now, you may be wondering what the difference in your branding vs. your brand awareness is, right? It’s okay if so! There are some key factors that differentiate the two!
Join us as we jump into our 5 top tips for not only creating, but establishing a consistent brand awareness. If you haven’t already, grab a pen and paper to take notes as you won’t want to miss this!
Creating a memorable logo for your business is going to be your key that makes you stand out. Having a logo that is long lasting while timeless, one that is easy to visually see and understand, and one that will stand out from the crowd is the approach you should take. Think about what look you want to present to your ideal customer. When someone inquires or reaches out to you, they will see your logo and that is what will make that lasting first impression. Investing in this is going to be the secure ground you need for your business.
Think about it — what do you stand for? Are you a rental company looking to ease your customers’ problems by providing a quick and simple service? What about a florist? Do you have subscription clients who need something each week for their front desk, but can also afford to keep your service? Or perhaps you focus on your businesses core values and highlight what really matters. Whatever it may be, share your ‘simplified slogan’ with your audience and this is going to assist in creating your brand’s awareness so when someone hears it, they know it’s you!
Whether you are consistently booking business or are deciding to take some time off, keeping your website updated is key to remaining consistent with your online presence. When a potential customer or lead lands on your website, you want them to be able to tell if they will find the services they are looking for through your business. Remaining consistent is a sure fire way to ensure that you can be trusted and your clients will know what to expect.
Just like we mentioned with your website, staying consistent with your social media platform(s) is so important nowadays! While it can feel overwhelming, staying consistent with your platforms is key to improving your likelihood of getting bookings. In the world we live in today, social media acts as our instant gratification digital portfolio. Even if we don’t love that, it’s just how it works! So, post the photo and share what you love the most about your business — it might just resonate with someone even when you don’t think it would!
How you leave your client meetings is so important. Think about how you made them feel during the meeting. Not only do we ensure to prioritize our clients during the initial meeting, but consider how they will feel when they leave your office or studio. Did you all accomplish the results you needed to accomplish? What about making an impact on their event or big day? Think about these things when you are working with your clients. This only allows you to continue a healthy and supportive relationship as the event comes and goes!
We hope that you enjoyed today’s episode about ways to create brand awareness with your business! Remember, it’s not just the branding that is doing the job. It is also the impact that you are creating while meeting with your ideal clients. As always, thank you for being here with us and we are so excited to see you next week!
Raven Scott | Podcast & Marketing Coordinator
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