Today’s show is all about styled shoots, publications, and how to get the most out of your photoshoots! We have a very special guest today, Randi Lauren, the Production Executive of Brides of North Texas and Content Creator of her own personal blog, @itsrandilauren!

Randi is an expert when it comes to styled shoots, and she gives some of her best tips.

Steps to Creating Your Own Styled Shoot

1. Get Inspired

Come up with the concept for your photoshoot! Gather inspiration from Pinterest and your Instagram saves!  We love to create a mood board that captures the feel of the shoot.

2. Pick Vendors

Pick vendors that match the style of shoot that you are hosting. Do research on different photographers, rentals, etc.  that fit with the client you are trying to reach. Don’t forget that this is a collaboration, so it has to be valuable to every vendor involved!

3. Reach out 

Whether you’ve been in the industry for years or just starting out, all it takes is an email or DM to get the conversation started! So many people get excited to collaborate with other creatives.  Make sure when you reach out to let them know that it will be a valuable experience for them!

4. Collaborate

The best way for everyone to get valuable content is by collaborating with all the vendors involved.  If you’re reaching out to a rental company, share your vision and ask them to design a lounge around it.  Let the vendors have some creative freedom to be able to show off what they want to promote.

5. Finalize

Finalize your details! Gather a shot list for the photographer and tie up any loose ends.

6. Send Reminders

Last, and certainly not least, remind your vendors! Randi says that she sends weekly reminders a month before the shoot.  As most styled shoots are unpaid + collaborative, it may not be top of mind for everyone.  Sending reminders is a great way to keep your styled shoot top of mind for your vendors.

Randi’s 5 Pillars of Content Shooting

Randi has 5 things that she does every time she shoots new content! We absolutely loved the idea of remembering to get these pieces of content at every photoshoot so that you have plenty of options when pulling images for marketing. 

Full Scene

If we are talking in rental terms, a “full scene” would be an entire lounge or setup! Getting the wide shot and making sure all pieces are included.

Cropped Scene

Next, a cropped scene would be a close in shot of part of the lounge.  

Details

It’s all in the details! Grab a detail shot of your rug or styling products.  

Filler Photo

Filler photos can be anything that captures the feeling of the shoot.

Video

Lastly, we all know how important video is becoming on Instagram! Getting a few 5 second videos of the space will make for a great reel and get you some great engagement with your followers,

The idea of getting all these different pieces of content is so that you can maximize the value of your photoshoot.  Your audience may not know that each image is from the same shoot, so the more content, the better. 

Find Randi at www.randilauren.com or on Instagram @itsrandilauren!