Hi friends! We are so excited to officially launch our newest series on The Render Podcast with our very good friends at Goodshuffle Pro. If you are a long-time listener, you know just how much we love Goodshuffle Pro and everything that the team offers through their amazing customer service and innovative software.
In today’s episode, Cam sat down with Karen Gordon, the Executive Vice President and Founding Team Member at Goodshuffle Pro, and dives into not only how amazing this software is, but how it truly can power your business and take it to the next level. If you are struggling with finding a good sales system that successfully works for you, or perhaps your system is working, yet feels monotonous, this episode will surely help you pivot in a work smarter, not harder way!
Karen Gordon has spent her career growing both event and technology companies through consultative sales, culture-focused leadership, and strategic growth strategies. She’s developed client and brand experiences for companies such as LivingSocial and Surprise Ride (as seen on Shark Tank). Now, as the Executive Vice President and Founding Team Member at Goodshuffle Pro, she combines her love of both events and technology to drive the company’s growth in revolutionizing the event rental, design, and production industries with modern technology. She was the NACE National Business Development Committee Chair for 2019 and 2020 and speaks nationally about events, technology, and business strategy.
If you have been a follower of The Render Podcast for some time now, you may remember Karen from a previous episode, over 3 years ago! Yes — 3 years ago! If you have not listened to that episode, you can listen to it here! We have cultivated a strong relationship that has been built stronger each year and we are excited Karen and the Goodshuffle Pro team have joined forces to offer you this amazing 3 series episode with us! Now, let’s jump into the good stuff!
We have raved over Goodshuffle Pro and now we want to tell you exactly why. First, have you had a demo of Goodshuffle Pro yet? If not, you need one! You can set up your demo here and get started today! We know that not everyone is in the same phase of sales in their business as the next. Having reliable software that can do the work for you and interface a lot of the tasks that come with sales is going to be in your absolute favor. That is why when Cam met one of the Goodshuffle leaders, they hit it off talking about all things data and she knew it was time to make the switch. Not only can Goodshuffle essentially automate workload tasks, it can help you, if you don’t already, set up a sales process for your business. It can certainly feel overwhelming trying to get those systems in place and having an assisting software can help you get ahead of the game and implement that into your business.
Similar to a mainstream shopping site like Amazon or Target, there are certain integrative features on that website that allow you, the consumer, to shop in a way that is the most convenient and effective way for you. Similar to your online shopping cart, Goodshuffle Pro has this amazing feature that seamlessly integrates with your website host and allows you to customize the look and feel of your brand while using their integration services! For example, we are a rental and event design company, so more often than not our consumers are shopping for their next event rental(s) on our website. With the wishlist feature that Goodshuffle Pro offers, our client is able to quickly create their own wishlist on our site that is then submitted into a quote form on our end which (in the long run) helps us get their final quote out to them faster than most others! This tool is so powerful and has proven to help us book business faster than we ever have before. Check it out for yourselves, you can view our website here and see how Goodshuffle has taken care of us as their consumer.
Karen talks about how some users were concerned about this creating a misleading concept that clients could do this and could wait until the last minute to book their event, and this is not true! Our world is so technologically advanced that this is a backend ‘problem’, so to speak, that Goodshuffle has taken care of. In everyday life, you are inputting information into a form whether you realize it or not, so this step just made sense to offer as an integration to the users. The thing that sets Goodshuffle apart from the rest is their platform was created completely with the event industry professionals in mind. This offering is completely customizable so that you can make this look and feel like what you have in mind.
This one is important — knowing your numbers. Render is a data-driven business and we don’t make decisions based on that warm and fuzzy feeling. If you don’t know what your numbers look like, that is not a good way to continue traveling in your business. Keeping track of how many events you are doing and what your product counts are is very important, but so is understanding where your money is coming from and going to. When you are crystal clear about your money, you can leverage that to make smarter business decisions too, which is of course what we all want. Exploring and using the Goodshuffle Pro features to their maximum capacity is truly built so that you can think strategically about your business and profitability. We get that we can lose track of the different tasks that are planned in our day, but having software that can help remind you of tasks and equally reminds your clients to sign off on the changes for approval is just as important.
Karen makes a good point that while we may think that we are all data people, sometimes you need a feature or a visual to see that an item or sales may not be doing as well as you think they are. As humans, we have a biased opinion on what is renting or selling best because we are seeing that chair go out a lot, but is it making you money? You begin to think it’s one of your top items, and it very well may be, but understanding your sales numbers for that item is equally important.
Okay, okay, are you tired of us yet? One last thing that we love about Goodshuffle Pro is all of the features that are, again, completely customizable. Cam raves about how the software integrates seamlessly with our emails so it is clear and concise when our clients chat with us. Our online resource shop also benefits from this feature because we can create auto-filled templates and this feature saves so much time. Have you thought about the expiration date feature? We love this feature because you can send out a quote and then simultaneously have an email created that will auto-send at the scheduled time so that your client knows that their quote will be expiring soon. This will help drive them to book or open up that date for another potential client if they come through the pipeline! Another feature we love is that we can use tags on our website, through Goodshuffle Pro, that pull items that are in that same theme or style so that you are driving even more sales to your business. Think about it, you have already done the hard part. You are essentially doing the work for your client by tagging your recommended items, and now it is guiding them to either want to use it or not. You never know, it may even inspire them to look for more for their event.
We hope that you have enjoyed our very first episode in our newest series with Goodshuffle Pro and talking about How Goodshuffle Pro Empowers Your Sales. We are sitting down with Colin next week and chatting about all things Operations and how Goodshuffle Pro supports that area of your business. We can’t wait to see you next week!
Raven Scott | Podcast & Marketing Coordinator
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