Have you wondered how to create engaging reels for your business Instagram?

Today’s show is a solo episode with our Content Manager, Brooke, all about getting video on-site at events and creating Instagram Reels! She gives her best tips on how to easily create them and what performs best on the app!

Reels are so important for growth on Instagram as the app is currently really pushing reels. Video also offers an opportunity to showcase your personality, team, and stories in a compelling manner! Something we talked about in our Pinterest podcast episode was that Instagram & TikTok are forms of entertainment.  People go to those apps to be entertained or inspired. It’s really important to remember this when creating content for Instagram because people engage with things that entertain them.

Steps to Creating an Engaging Reel

1. Before the event, do some brainstorming on what kind of reel you might want to make for the event.  It makes getting content easier when you know specifically what you’re going for.  
2. Go on-site to your event and get all sorts of video.  Get behind the scenes of the installation such as the crew delivering, details, and then the finished product.  Refer to the reel you are creating + get any specific shots that you may need.  PRO TIP: Capture photos while you’re getting video. Even though there may be a photographer at the event, it’s still good to capture some images yourself.
3. Good lighting is your best friend. We all know how bad lighting can ruin a video! If at all possible, try to always stand in front of a window so that you can get that good natural light for video.
4. Download InShot! We personally use this app to create all of our reels and find it really easy to maneuver.
5. Create the video from the sound.  Whether you are doing a trending reel or starting from scratch, we recommend choosing a sound first, then editing the video around the sound.  Coordinate the videos with beat drops or sound changes to make an impact. 
6. Post + share to your feed! Make sure to share the reel to your feed as it will perform better.

Video content is great for rental businesses because it shows the before + after of spaces. It also shows that you’re the expert and can create beautiful spaces. Head to our Instagram to see more of our reels!