When it comes to understanding a want vs. a need for your rental company, there is so much more to it than just the accessibility to the software. How does this software set itself apart from the next? Can you access it easily from your phone or tablet when you are away from your office or laptop? Can your clients access their quotes, make payments, and send signatures easily? In the world of the digital age we are living in, these things matter.
This is what will set you apart from the competition and in return, strengthen your team’s internal processes, set them up for success, and the ratio of bookings you are receiving. We have certainly navigated through platforms that have been great and then some that were not so great. In today’s episode, we chat about what we know and love to be our best tools for our success.
First, you have to know what you are looking for with the services you are offering. We all know that we are living in a digital world where our phones are easily accessible to essentially anything we need, so having that online presence and access to your clients is important. Next, you should be considering how you can build out your quotes, and accept payment(s), and signatures. Long gone are the days of having to print, sign, scan, and email documents with signatures. If you are operating without online accessibility for your clients or potential bookings, that could turn into a missed opportunity. Now let’s think about how you are keeping track of tasks associated with your business. Being a business owner and having business hours does not mean you can always accomplish those tasks during your work day. With kids, having a family, and after-school activities, you may have to work while you are at practices or in the school pick-up line. Being able to see those tasks on your phone or tablet is a great way to stay on track with getting those tasks done. Last but not least, how are you communicating internally and externally with your team and clients? There are so many social media platforms now that setting those boundaries up front is very important. Having boundaries with your team and clients will only help you in the long run from not burning out with the overlap in ways to communicate.
Okay, are you ready to decide which rental software you need for your rental company? Let’s start with a few things first:
The next step to understanding what program or software you are ready to add is to sit down, look at your business and decipher a “measuring mark” for your company. Start with your non-negotiables to understand what you absolutely need to help run your business. When you have done this, it will help you clearly identify what will benefit your business.
— Consider how easy the rental softwares or program is to use not only for yourself but for your team. Can everyone manage it on their own easily?
— Accessibility to an app on your phone and the ability to use it on the go. Can you access information and the files needed easily and when you are not at your computer?
— Have you looked at the customization options to fit your branding? This is key for marketing and the creative side of your company. When all of your platforms or quotes, emails, etc. are branded, this allows your viewers and clients to connect with who your company is and allows you to create the same experience throughout all of your platforms.
— Make sure that you can tackle more than one function at a time and that this fits into streamlining your processes. Can you integrate this software into your current website?
— Lastly, can you make changes or edit functions to best serve your business? Not all software is one size fits all and have the ability to edit its functionality of it is important to maximize the benefits for your business.
Now that we have gone through weighing the non-negotiables and understanding what you need, let’s dive into what softwares and programs you absolutely need to start your business on the right track!
To sum it up, we highly recommend these rental software programs and systems, mentioned above, as a must when it comes to systems you absolutely need. Keep in mind that you can always have a ‘measure mark’ in your business for when you can add more systems that are more of a want. These are our tried and true software that we know and love and think would be a great starting point for your business if you need to implement new systems!
Raven Scott | Podcast Manager
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